BRIEF: An 8-week soft good project to produce a sewn bag as part of a 3-part series of functionally + aesthetically related products.
FOCUS: The PBL brand reflects themes of urban exploration, which serves as the direction of a product line for daily outdoor activities centered around food. This everyday carry (EDC) bag unrolls to reveal a padded outdoor sitting mat.
FOCUS: The PBL brand reflects themes of urban exploration, which serves as the direction of a product line for daily outdoor activities centered around food. This everyday carry (EDC) bag unrolls to reveal a padded outdoor sitting mat.
DOCUMENTS: Report, Brand Development
